Brief
Create a high-converting landing page for ReGen, a brand that combines fashion, technology, and sustainability. The goal is to generate interest and collect email sign-ups ahead of the launch of their new product line.
Solution
A responsive landing page for technical products aimed at trail runners, using an earthy color palette inspired by nature, paired with a bold accent color drawn from performance apparel. To reflect the brand’s commitment to sustainability, the newsletter sign-up is linked to a tree-planting initiative—one tree is planted for every registration. The page balances high-performance aesthetics with environmental responsibility to resonate with the target audience.
Reflection
It was a valuable learning experience to collaborate across disciplines and to take on the role of project lead—driving the process and guiding the design forward.